If you have a local business with local customers, it is much more practical to confine your exposure within your locality or region than try to compete globally by setting a specific target for your campaigns.

In Microworkers, our Pre-defined groups under Hiregroup allows you to target specific countries, regions, or specializations to suit your unique campaign need.

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If your campaign requires only a particular state, you may use any of the following groups:

MW: USA Arizona (AZ)
MW: USA California (CA)
MW: USA Florida (FL)
MW: USA Georgia (GA)
MW: USA Illinois (IL)
MW: USA Indiana (IN)
MW: USA Maryland (MD)
MW: USA Massachusetts (MA)
MW: USA Minnesota (MN)
MW: USA New York (NY)
MW: USA Oklahoma (OK)
MW: USA Pennsylvania (PA)
MW: USA Texas (TX)
MW: USA Virginia (VA)
MW: USA Washington (WA)

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However, when your campaign requires a much larger reach, you may run it under any of the following pre-defined groups, set according to United States geographical regions:

☞ MW: USA Northeast

States included: Maine, Massachusetts, Rhode Island, Connecticut, New Hampshire, Vermont, New York, Pennsylvania, New Jersey, Delaware, Maryland

☞ MW: USA Southeast

States included: West Virginia, Virginia, Kentucky, Tennessee, North Carolina, South Carolina, Georgia, Alabama, Mississippi, Arkansas, Louisiana, Florida

☞ MW: USA Midwest

States included: Ohio, Indiana, Michigan, Illinois, Missouri, Wisconsin, Minnesota, Iowa, Kansas, Nebraska, South Dakota, North Dakota

☞ MW: USA Southwest

States included: Texas, Oklahoma, New Mexico, Arizona

☞ MW: USA West

States included: Colorado, Wyoming, Montana, Idaho, Washington, Oregon, Utah, Nevada, California, Alaska, Hawaii

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Using these groups can help you target larger area and group together states that are similar in features such as geography, culture, history, and climate.

Thus, these pre-defined group set by region is useful in the following cases, but not limited to:

☞ Surveys affecting only a particular group of states
☞ Promoting a local business
☞ Promoting an upcoming event confined to a specific state or region
☞ Send announcement concerning only a particular region/small group of people
☞ Conduct research only certain States can qualify
etc

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Geo-targeting has always been proven to be cheaper and more effective in terms of running campaigns for varying purposes.

To learn more about customizing your campaign target, please find the following posts helpful

Specialized Groups
Campaign Zone Retargeting